When The 1975 announced there was to be a second pop up shop in London, I was thrilled, seeing as I missed the first one. And it certainly didn’t disappoint; while it may have lacked the boys actually being there and the buzz of it being the first London pop up, it captured exactly what ‘I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It’ makes you dream of when listening.
The trademark ‘The 1975’ and ‘lostmyhead’ neon signs illuminated the room, complimenting the cosy aesthetic of the beautifully built brick walls. The patches were clearly popular, as when I arrived at around 6pm, the ‘Loving Someone’ LGBT heart shaped designs were all sold out, along with many of the other items of exclusive merchandise.
The pop up shop was a wonderful, inclusive way to celebrate The 1975’s first sold out UK arena tour, including two nights at The o2 Arena on the Thursday before the opening of the shop and the Friday of the opening.
All photos taken by myself, iPhone 6.